ms. representation project
San Francisco’s historic women are often misrepresented. Only 27% of all the city's streets are named after women. And of 87 historical statues, only three are of women.
From misrepresentation to Ms. Representation, our project championed the move to bring our city's historic women to the forefront by rededicating San Francisco's street names to them on Women's Equality Day.
DDB San Francisco
Creative Directors: Ben Wolan, Sam Brown
Copywriters: Yash Ram, Sara Muchnick
Art Directors: Madison Kichler, Sarah Hackett
Production: Rinny Shim
Account: Katherine James
Merits: Published in Adweek, Adforum, and San Francisco Egotist
Our guerrilla strategy got picked up by Adweek and AdForum as well local news outlets such as the The San Francisco Egotist. In less than a week we were picked up by a few Instagram influencers and our page had 2000+ followers and 10,000+ impressions.
On the flip side, we also got some not so good PR from SF Weekly and from the city of San Francisco, who served us a cease and desist.
However, a city ordinance in San Francisco passed requiring 30% of statues to represent women just one month later.
All press is good press, right?
We added "Ms." in front of well-known streets named after men––or mistakenly believed to be named after men, and brought attention to female legends who are so often overlooked.
The website served as a permanent spot for people to learn more about the women and the project overall. Users could also browse by San Francisco's map and submit stories of any influential women missing from our site.