levi's strauss - it's not a levi's

With the new Levi's Tailor Shop, customers can customize and repair all their Levi's clothes with the help of expert tailors. So to bring the Levi's Tailor Shop to people's attention, we de-branded Levi’s itself. By cutting off all Levi's brand tags from our customers' newly customized clothing, and covering all Levi's logos with pins and patches across all marketing mediums, we took customization to a new level.

 

FCB x One Club Show

Merits: Silver - One Club Award

 

 


Copywriter: Yash Ram

Strategists: Yash Ram, Alan Hamui

Art Directors: Mark Concepcion & Kewei Zhu

Logo-trans.gif

VIDEO

OOH

LevisBillboard_1.gif
LevisBillboard.gif

IN STORE

To play, press and hold the enter key. To stop, release the enter key.

press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom

PRINT

p 1.png

SOCIAL

IG_Feeds.jpg
ig post video.gif
JT_ig.jpg
Screen Shot 2018-10-25 at 2.12.51 PM.png