levi's strauss - it's not a levi's
With the new Levi's Tailor Shop, customers can customize and repair all their Levi's clothes with the help of expert tailors. So to bring the Levi's Tailor Shop to people's attention, we de-branded Levi’s itself. By cutting off all Levi's brand tags from our customers' newly customized clothing, and covering all Levi's logos with pins and patches across all marketing mediums, we took customization to a new level.
FCB New York x One Club
Copywriter: Yash Ram
Strategists: Yash Ram, Alan Hamui
Art Directors: Mark Concepcion & Kewei Zhu
Merits: Silver / One Club '18
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