levi's strauss - it's not a levi's

With the new Levi's Tailor Shop, customers can customize and repair all their Levi's clothes with the help of expert tailors. So to bring the Levi's Tailor Shop to people's attention, we de-branded Levi’s itself. By cutting off all Levi's brand tags from our customers' newly customized clothing, and covering all Levi's logos with pins and patches across all marketing mediums, we took customization to a new level.

 

FCB x One Club
Copywriter: Yash Ram

Strategists: Yash Ram, Alan Hamui

Art Directors: Mark Concepcion & Kewei Zhu

Merits: Silver / One Club '18

VIDEO

OOH

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IN STORE

PRINT

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SOCIAL

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