imperfect produce - eat fugly
Fact: 20 billion pounds of fruits and veggies go to waste every year, oftentimes because they don't live up to the cosmetic standards of grocery stores. But looks don't matter, it's what's on the inside that does. So with a few pick-up lines, these fruits and veggies believe they can win the hearts (and mouths) of people.
Merits: Silver - ADDY Awards
Copywriter: Yash Ram
Art Director: Fangqi Li
What are pickup lines without some action? We created Native Ads and Branded Tinder Profiles for our pickup artists aka 'pickup produce'