imperfect produce - eat fugly

Fact: 20 billion pounds of fruits and veggies go to waste every year, oftentimes because they don't live up to the cosmetic standards of grocery stores. But looks don't matter, it's what's on the inside that does. So with a few pick up lines, these fruits and veggies believe they can win the hearts (and mouths) of people.

 

Copywriter: Yash Ram

Art Director: Fangqi Li

Merits: Silver / ADDY Awards ‘19

PRINT

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SOCIAL

What are pickup lines without some action? We created Native Ads and Branded Tinder Profiles for our pickup artists aka 'pickup produce'

Tinder Branded Profile 2 (Automatic Mess
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FUGLY SWEATER DAY MERCHANDISE

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