HP - Studio Z
With Apple's products advancing rapidly over the years, it has become a norm to own one–and most professional creators believe they wouldn't be able to work on anything except a Mac.
So, to position Z (HP's new and highest performance line of computers) as a tool for modern creatives, we partnered with the 2019 Whitney Biennial Exhibition and created Studio Z – an art-making studio at the Whitney Museum of American Art.
Merits: Gold - One Club Pencil Awards ‘19
Copywriter: Yash Ram
Art Director: Fangqi Li