HP - Studio Z
With Apple's products advancing rapidly over the years, it has become a norm to own one–and most professional creators believe they wouldn't be able to work on anything except a Mac.
So to position Z, HP's highest performance line of computers, as a tool for the modern creatives, we partnered with the 2019 Whitney Biennial Exhibition and created Studio Z – an art making studio at the Whitney Museum of American Art.
Copywriter: Yash Ram
Art Director: Fangqi Li
Merits: Gold / One Club Pencil Awards ‘19