HEINZ - IT HAS TO BE HEINZ
Despite being the pickiest eaters, children love ketchup. And to make Heinz their go-to ketchup brand, we indulged them with their obsession with space and astronauts. In fact, we partnered with NASA for its Manned Mars Mission to supply all the condiments needed for the five year trip. Because if there is going to be ketchup on Mars, it has to be Heinz.
Copywriter: Yash Ram
Art Director: Jake Herbig, Kewei Zhu
Merits: Silver / Academy of Art Spring Show ‘19