HEINZ - IT HAS TO BE HEINZ
Despite being the pickiest eaters, children love ketchup. And to make Heinz their favorite, go-to ketchup brand, we indulged them with their obsession with space and astronauts. In fact, we partnered with NASA for its Manned Mars Mission to supply all the condiments needed for the five-year trip. Because if there is going to be ketchup on Mars, it has to be Heinz.
Merits: Silver - Academy of Art Spring Show
Copywriter: Yash Ram
Art Directors: Jake Herbig, Kewei Zhu