CONVERSE - KEEP TRADITIONS ALIVE
Converse has deep roots in skateboarding–dating back to the 60s when kids created the sport in empty swimming pools.
The strategy was to capitalize on the Converse skateboarding history, which makes them the classic, timeless shoes that all skateboarders should wear from beginners to pros. Why? Because it’s a tradition. And it’s important to keep traditions alive.
Merits: Gold - Academy of Art Spring Show
Role: Copywriter, Art Director, Strategist