BLUE ENDEAVORS - UNKNOWN 95
World renowned marine biologist Sylvia Earle and Alameda based Blue Endeavors will hold a fundraiser in 2019.
To support their cause of deep sea exploration and increasing public interest in ocean life, we developed Unknown 95.
For only 5% of the ocean-scape has been explored. The rest is still unknown.
Creative Director: James Wojtowicz (Young & Hungry Creative)
Copywriter: Yash Ram
Strategists: Yash Ram, Surzayon Ghosh
Art Directors: Mandana Karim, Yang Zhou
UNKNOWN 95 EXHIBIT
Inspired by the five zones of the ocean, the Unknown 95 Exhibit would serve as a fun and educational attraction at the Fundraiser, showcasing the Unknown 95 video, deep sea posters, and oceanic merchandise.
UNKNOWN 95 VIDEO
DEEP SEA POSTERS
For the Fundraiser's silent auction, we created posters for each of the five zones of the ocean and an infographic comparing the ocean's depth to man-made buildings.
Another element in our fundraising tactics is oceanic merchandise.
To generate interest in the Fundraiser, we created the Unknown 95 content plan through which @blueendeavors would share engrossing ocean facts and event-related teasers.